E-mail Marketing is a common form of online marketing adopted by many businesses. It is the process of sending an email communication out to a group of subscribed recipients, these may be customers (past, current and future prospects), suppliers/ partners and any others who may have subscribed to a mailing list.
These email communications can vary greatly in content, some examples of email marketing may include:
- a monthly newsletter
- notification of a special offer
- advertisement for a new product or service
- important news/ update about the business
There are a number of online systems available to manage email marketing from, which allows a business to manage their mailing list and monitor responses within one system.
A business may also wish to enlist the help of an Email Marketing specialist who can help them to maximise impact and achieve the highest possible response rates.