Content Marketing is the process of creating and sharing content through various different forms of media, such as; videos, blog posts, website content and email marketing.
The purpose of Content Marketing is to increase awareness of a business and it's services/ goods. Unique, relevant content that is regularly published is thought to be a key tool for increasing the Search Engine Optimisation of a website which can lead to an increase in website traffic and enquiries.
Content can be published across a wide spectrum of locations. A business should decide which content marketing strategy is best for them based on their target market and competitors.